Senior Marketing Strategist | Digital Growth Expert
Mary Graham
About Me
maryrugraham@gmail.com
210.788.8575
With over a decade of experience in digital marketing, I specialize in designing and executing data-driven campaigns that increase brand visibility and drive pipeline growth. From UX strategy to paid media, I’ve helped startups, non-profits, and government entities reach their audiences with clarity and impact. My work spans across diverse industries including healthcare, government, SaaS, and events.
Skills & Expertise
Marketing Strategy & Execution
Develop and execute full-funnel campaigns across paid, organic, and email channels to drive qualified pipeline.
Align marketing strategies with ICP, product launches, and sales cycles to support measurable business growth.
Web & UX Optimization
Lead UX and content strategy for CMS platforms such as Webflow, WordPress, and Adobe Experience Manager builds with SEO best practices.
Deliver traffic growth and improved engagement through data-driven content and CRO tactics.
CRM & Lead Management
Integrate and optimize Salesforce workflows with lead scoring models, funnel stage mapping, and lifecycle reporting.
Enhance alignment between marketing and sales through real-time MQL tracking and sync.
Paid Media & Social Advertising
Manage paid programs on LinkedIn, Google Ads, Meta, and programmatic platforms with clear ROI benchmarks.
Launch persona-driven campaigns that exceed CTR and conversion benchmarks across B2B and B2C.
SEO & Content Strategy
Conduct technical audits, keyword research, and on-page optimization to boost organic visibility.
Create content strategies that improve ranking and drive long-term traffic growth across priority pages.
Email Marketing & Automation
Build and optimize nurture flows, one-off sends, and scoring programs in CRMs including Zoho, Marketo, HubSpot, and Mailchimp.
Increase open and conversion rates through segmentation, dynamic content, and A/B testing.
Work Experience
2025 - Present
Director of Marketing
Monitor Dynamics
Oversees all marketing operations and the full marketing tech stack. Own end-to-end B2B lead generation programs spanning inbound, paid media, and content marketing to drive qualified pipeline within the physical security channel. Lead in-person event strategy and execution for key industry trade shows including ISC West and GSX, managing logistics, booth experience, and lead capture. Developed and maintain a channel partner program to strengthen distributor and integrator relationships through co-branded demand generation. Created a new brand identity following a company acquisition, including refreshed visual guidelines, messaging architecture, and go-to-market positioning. Provide cross-departmental support for company-wide communications, sales enablement content, product messaging, and executive communications.
2022 - 2025
Senior Demand Generation Strategist
Dizzion
Cloud-native DaaS company recognized by Gartner Magic Quadrant
Led full-funnel marketing strategy for this cloud-native DaaS provider, overseeing Web, GTM, lead scoring, and campaign execution. Highlights include a 300%+ YoY lift in pageviews, an 18% campaign conversion rate, and supporting $800K+ in influenced pipeline.
2019 - 2022
Digital Marketing Manager
Chamoy Creative
Full-service agency specializing in bilingual and multicultural campaigns
Led digital strategy across SEO, paid media, and content for Fortune 500 and government clients. Focused on full-funnel execution and analytics, scaling bilingual campaigns that delivered measurable ROI and audience growth.
2015 - 2019
Digital Marketing Manager
Public Alliance
Full-service marketing and public relations agency focused on public-sector and advocacy clients
Owned digital marketing efforts for public-sector clients, driving results through SEO, SEM, website optimization, and email campaigns. Helped expand reach across education and nonprofit sectors with data-backed content strategies.
2013 - 2015
Graphic & UI Design
Monitor Dynamics
Supported UX improvements and visual brand development for access control and security products. Delivered interface concepts, design system components, and creative assets for cross-functional teams.
2012 - 2013
Photography & Graphic Design
US Air Force / Shrapnel Media
Produced visual storytelling assets for military campaigns and internal communications. Focused on creative direction, brand consistency, and multimedia content development across digital and print formats.
Projects
Dizzion
Community First Health Plans
US Army Civilian Corps
SBTI
maryrugraham@gmail.com
Phone
210.788.8575
San Antonio, TX